Response to Covid-19: Our focus is on providing a safe and welcoming learning environment for our students, and ensuring continued access to learning. As part of our response to Covid-19, in addition to online live classes we plan to offer some opportunities to engage in some small group face-to-face teaching at our London, Birmingham and Manchester Centres as soon as it is safe for us to do so, continuing to follow Government advice and any social distancing measures that may be in place. More information about our response to Covid-19 and FAQs are available here.


Enter the exciting world of international tourism with this specialised management degree. You’ll learn the skills, qualities and knowledge required by employers to help you develop a successful career in a growing global industry.

Tourism is a huge global business and contributes 10% of the world’s GDP. There is increasing diversification and competition between destinations within the industry, as well as a growing number of new destinations. As a result, the international tourism industry currently accounts for 1 in 11 jobs globally (WTTC 2018).

Through an academically engaging, industry-relevant and stimulating range of units you will develop your understanding of the changing nature of the industry.

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Key facts
  • Level: Undergraduate
  • Duration: 3 years
  • Fees: £9,250 (per annum)
  • Entry requirements: 96-112 UCAS points
  • English language requirements: GCSE English at Grade 4 (previously Grade C) or above, or equivalent
  • Location: London, Manchester (daytime only) and Birmingham
Key dates
  • Start dates: June
  • Next application deadline: 07 June 2021
  • Key facts
  • Key dates
  • Level: Undergraduate
  • Duration: 3 years
  • Fees: £9,250 (per annum)
  • Entry requirements: 96-112 UCAS points
  • English language requirements: GCSE English at Grade 4 (previously Grade C) or above, or equivalent
  • Location: London, Manchester (daytime only) and Birmingham
  • Start dates: June
  • Next application deadline: 07 June 2021
About The Course


BSc (Hons) International Travel and Tourism Management programme is the ideal course for students who aspire to careers in tourism marketing, cruising, international tour operation, resort management or any other aspect of the international tourism industry.

This dynamic course will challenge you to develop all the skills you need for a career in travel, tourism and management. You will gain insight into a range of topics such as security, safety, risk, resilience and crisis management on regional, national and international scales whilst becoming proficient in all aspects of this complex profession from problem-solving to managing diverse and disparate teams.

Embedded case studies and visiting key players in this industry will give you a chance to fuse theory and practice that will make you ready for a career in this popular industry.

This course aims to:

  • Provide you with an academic framework to understand the global, national and local impact travel and tourism can have upon communities, economies and social and cultural development thereby developing your personal knowing
  • Offer opportunities to apply your academic knowledge to the practical operations and planning of travel and tourism making you work ready
  • Deliver choice of destinations for graduates through analysing the diversity of international travel and tourism, air travel and cruising through knowledge of local, national and international cases
  • Give you confidence in your expertise and able to deliver reasoned solutions through robust research, critical judgement and experience.

Through seminars and assessed activities you will develop your interpersonal skills, organisation, cross-cultural communication, problem-solving and leadership skills, as well as in management and IT. These transferable skills are developed throughout the programme and specific attention is paid to enhancing your cultural awareness and your ability to communicate effectively in a range of formats appropriate for the international tourism industry.

This course is delivered as part of a partnership between QA Higher Education and Solent University. The programme is validated by the University and delivered by QA Higher Education.

You’ll be taught using a range of teaching methods that include lectures, seminars and workshops, totalling 9-12 hours per week. You will also be expected to engage in independent study, around 38 hours per week.

You will have access to Solent’s virtual learning environment that provides quick online access to assignments, lecture notes, suggested reading and other course information.

Assessments are based on coursework, presentations and exams.



One of our study options available for UK nationals includes evenings and weekends.

This study option offers exactly the same levels of student support and the ability to balance your full-time studies with your personal life.

To study this programme, you will need to meet the following entry requirements:


  • 96-112 UCAS points
  • BTEC Extended Diploma at MMM or BTEC Diploma at DD, or equivalent
  • GCSE mathematics at Grade 4 or above (previously Grade C). Applicants can sit QA Higher Education Maths test, where a score of 8 out of 15 is required.


  • GCSE at Grade 4 (previously Grade C) or above; IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Functional Skills Level 2 in English.
  • Applicants can sit the QA Higher Education English test, where 60% is required


  • Attend an Admissions or Academic interview.
  • The admissions interview is to help us understand who you are and why you would like to study a particular course.
  • The academic interview is offered to candidates whose qualifications are below the entry requirements or who have not been in education for a while (the interviewer will assess your knowledge in the specific field).

All units are core and are worth 20 credits, unless specified.


Why do people travel? How do tourists impact on destinations and interact with hosts? Who are the stakeholders in the travel and tourism industry? Discussing the varied and sometimes contrasting answers to these questions will bring you awareness of the multifaceted environment in which the travel and tourism industry operates.

You will explore the concept of travel and tourism from the perspective of all interested parties, including public and private sectors. An insight into the types of tourists and their motivation to travel is important to understand how their presence and behaviour affects the destination and its people and, ultimately, triggers economic, social and environmental consequences of tourism.

Both Cruise Lines International Association (CLIA) and Florida- Caribbean Cruise Association (FCCA) state that the cruise industry is the fastest growing category of the leisure travel market. Not only are tourists deciding to take a cruise as their main vacation others are even choosing a cruise as a second vacation. This module will give you an insight into the motivations as to why tourists choose a cruise holiday. Furthermore, recognising major cruise brands and the competitive advantages each brands offer is essential to attract new cruisers. This module will also explore a range of traditional and developing cruise destinations including private islands owned by cruise companies.

You will evaluate the continuing role cruises have in the way they impact people’s choices of cruise holidays to fit the needs for versatile cruise passengers. You will explore the significant role of ports, employment, health and safety and the environmental impacts of cruise. Furthermore, you will learn about management within the cruise industry and establish how demands from cruise tourists are met.

This module bridges the gap between school or college and university ensuring that you are equipped with the academic skills you need for university life. We believe that you also need to be prepared for the world of work so this module asks you to reflect on your existing employment related skills and to look to the future to assess which skills you need to acquire in order to set you on the path to your dream job.

In this module you will learn about the academic skills that are required of an undergraduate. You will move on from the descriptive to the critical and analytical so you can solve problems in a fully informed way. You will learn how to find and read journal articles and be aware of the range of topics authors in your area are both researching, and, writing about.

You will also examine your industry and build an awareness of the skills your sector requires in order to be successful, and, ensure that your individual, personal skill set matches those of the area you aspire to work in.

Delivering an experience is fundamental to the leisure industries, but how do you market an experience? This module helps you understand the relevance of marketing as key to communicating the value of the experience to customers and to create a competitive advantage for businesses. Marketing permeates and influences every aspect of the organisation, from product development to customer relationship and retention and it is a significant contributor to sales and business growth. In this module, you will develop awareness of marketing in an integrated context within Festivals, Events, Air and Tourism organisations and the wider environment.

Whatever industry you will be working in, one thing is certain; you will need to manage people and money. No business can afford to ignore the principles that you will learn on this module. This module will provide you with the background, knowledge and skills you need to enable you to manage the most important resources at your disposal.

The aim of this module is to equip you with the theoretical and practical skills to manage people and money. Theories of organisational behaviour and human resource management will help you to explore key concepts such as teamwork, communication and leadership and apply them to the real world. You will also learn how a business plans and manages their resources. By the end of the module you will be equipped to lead a team and manage a profitable business.

Travel and tourism is the world’s largest industry in terms of economic output and workforce. By 2030, travel trends and markets will radically change and open to new destinations and forms of leisure consumption. This module gives you a global perspective of travel and tourism from the perspectives of tourists and businesses and introduces the key performance indicators in use in the industry.

You will learn the global trends of travel and tourism, with a focus on tourism arrivals, the main tourism markets, and the relevance of cultural differences in tourist behaviour. The module introduces you to the features of tourist destinations and presents the indicators to evaluate the competitiveness of national, regional and local destinations. You will gain extensive knowledge on tourism development and competitiveness from different countries, regions and cities around the world.



Domestic and international tourism has been growing rapidly and massively over the last decades resulting in increased competition amongst destinations. In addition, increased tourism numbers and destinations make it harder for tourists to choose their destination and for destinations to stand out in a global environment. The introduction of internet and social media later have shaped destination management into fast paced and fast moving making absolutely crucial to implement tourism destination management and planning. The elements of planning at various destination levels make it extremely important for the success of the destination. This ranges from spatial planning to strategic planning, to contingency planning, branding and marketing.

Developing and managing relationships with customers is paramount for businesses and organisations. Marketing has moved from communicating to customers to developing conversations with them. In this sense, Social Media has become an invaluable channel for dialogue and collaboration between an organisation and its clients. In this module, you will explore the value, constraints and ethics of relationships from a tourism marketing perspective.

You will examine the relevance of relationship marketing in the current digital environment. You will learn to analyse the power of stakeholders and its influence on tourism organisations. You will discover the benefits for businesses of customer retention, customer loyalty and satisfaction. You will learn strategies to manage relationships and customer generated media.

The Eiffel Tower in Paris, the Pyramids of Giza, and the Taj Mahal in India are three of the most iconic tourist attractions you can visit. It is, therefore, important to know how to manage and promote attractions to increase visitor spending and deliver the overall experience. This module provides principles and models in the design and management of visitor attractions, with examples from sites in the United Kingdom and abroad. With experiences a fundamental element of travel and tourism; this module will give you the academic and practical underpinning to enhance your CV and career opportunities.

In this module, you will learn the different types of visitor attractions and their importance for the economic, social and cultural development of destinations. You will also learn the contribution of attractions to the tourism and travel industry. You will become familiar with operational and managerial practices for visitor attractions and discuss issues such as; design, interpretation, heritage and visitor management.

Economics is the study of how business operates in our society and sustainable business is the only option we have to preserve and enhance our society. Sustainability is not just a question of environmental protection; it is also about how periphery communities (that most tourist locations are in, in developing countries or poor regions of rich countries) can successfully use tourism to achieve growth to the benefit of that community. Clearly achieving sustainable air travel is not easy; so how can the industry and government policy be set to achieve this goal? We need to look to economics to see how trends in business structure (do the biggest have to dominate?) will shape the future of tourism and air travel and how this may or may not be affected by different economic policies.

You will discover that economics is not a set of undisputed simple answers. Economics is a disputed area of contesting theories, which are linked to (often in a hidden way) to political views of what society ‘should be’. So, you will learn to apply economic theories in a creative, critical and applied way, but first you must understand those theories on their own terms. The theories we will focus on will be mainstream free-market economics (the base other theories provide an alternative to), Keynesian/Post-Keynesian theories, Marx’s theory and elements of ecological economics.

Most of us undertake research on a regular basis without even realising that is what we are doing, as we search for the latest information on destinations, flights, and festivals and events around the world. This module builds on this existing practical knowledge as well as the level 4 Academic and Employability module, and is designed to further assist you in learning about the different ways in which research can be conducted so that you find the best possible results, and are then able to interpret those findings.

This module will also enable you to understand the different types of research that is taking place in your academic subject area in order to fully understand what is deemed important by expert researchers in your chosen field of study. From an industry perspective, conducting research is an effective way for businesses to understand their industry, identify and understand customers and learn about its competition. Decision making based on the firm groundwork of research enables both academics and the business community to direct their action from a solid foundation based on research.

We all love great memorable experiences that we can share with our family and friends, and even post pictures about the experiences on social media. Tourism and cruise is all about creating memorable experiences, but where for some, they may be positive experiences, for others this may not be the case. Do we really know what the word ‘experience’ means? It is a common term used on a daily basis, yet simultaneously is difficult to define. Imagine going on a group holiday, everyone wants to do different things and in a group situation, creating different experiences has its own challenges. To be successful in this sector you need to be able to demonstrate understanding and critical judgement of experience design and management.

You will explore methods used by the tourism and cruise industries to enhance customer experiences, in order to increase number of passengers/guests/travellers’ loyalty and repeat business. The focus of this module is to develop your understanding of tourism and cruise experiences management not just from the tourists /passengers’ perspectives but from a range of components including products and services, destinations, travel agents; all of which play a significant role in the overall experience phenomenon. This module will also explore the relevance of the ‘Experience Economy’ and challenge existing models.



How does your travel footprint impact on vulnerable environments? Going to the Maldives may be fun, but what do you leave behind? This module gives you the opportunity to examine a range of contemporary issues in travel and tourism and invites you to reflect as student and individual on environmental impacts, ethics, responsible tourism behaviour and the future of the sector. Having this critical awareness will be fundamental to working within the ever-changing and ever-expanding tourism industry.

You will learn a range of current and future issues related to travel and tourism. The module introduces you to thinking about aspects such as climate change, responsible tourist behaviour, the impact of new technologies and sustainable development. The module also introduces you the trends of travel and tourism for 2050 and beyond as well as the notion of tourist carbon footprint at vulnerable destinations. The learning experience of this module is designed to help you excel as a university student and be able to confront the challenges of the world.

Natural and cultural heritage relates to who we are, where we come from, and how we relate to our fellow citizens and visitors alike. From a societal perspective it is about what we want the next generation to inherit including both tangible and intangible heritage. From an international tourism perspective there is a large domestic and overseas market for the products of natural and cultural heritage which means that natural and cultural heritage is also important economically.

This module examines the component elements of natural and cultural heritage, how they came into being, their use for tourism and how they may be managed. Such use and management inevitably raises questions related to identity and representation as well as the impacts from tourism. The module, therefore, encourages you to critically question issues surrounding both natural and cultural heritage in this fast-growing sector of the tourism industry.

While starting a business remains an aspiration there are some perceived barriers to entrepreneurship, for example, lack of capital, lack of experience and knowledge and fear of failure, which frequently conspire to prevent it. This module is important in that it will equip you with the knowledge required to overcome these barriers, establish a business and engage various stakeholders to take the business from vague aspiration to commercial reality.

The cruise industry is one of the fastest growing sectors of the tourism industry with the expectations of over 100 new cruise ships entering the global market in near future. The Growth is not only continuing in the traditional markets such as Mediterranean and Caribbean but now increasing in the Asia Pacific regions. Understanding the diversity of this increasing market and the complexities of planning, people management, promotion and changing business environments will be vital for your if you are looking for a career within this dynamic sector.

As trends and global markets for cruise vacations vary, you will explore global challenges which will impact the way cruise tourists book their cruise holidays. Challenges could be environmental uncertainties, such as problems of piracy. Understanding multi-cultural employment as some ships could employ up to 65 different nationalities and you will explore what this means for cruise operators, tourists and destinations alike. The aspects of research and maritime law are also part of the learning process that will give you a deep understanding of the trends in the cruise industry and where the future may lead.

This module is designed to enhance the research skills you demonstrated at level 5. It provides you with the opportunity to undertake a sustained piece of individually researched academic study within the Tourism, Air Travel, Festival, or Events sector. You will confirm with your supervisor an agreed research question and undertake a piece of primary research. You will, therefore, complete a piece of independent, primary research in the form of a dissertation appropriate to your degree pathway. Employers want candidates who can demonstrate independence, critical analysis and communicate these professionally; this module will allow you to hone these valuable skills on a topic close to your heart.

This module builds on your research skills acquired at levels 4 and 5. You will undertake a piece of research having identified an appropriate topic and developed a research question. You will show your knowledge of what has been written on your chosen topic by completing a substantial literature review. You will design and implement suitable methods to achieve the objectives of your study. You will critically analyse your primary research using a range of appropriate techniques. Finally, you will draw suitable conclusions. You will show evidence of an ethical approach throughout your work.

TUITION FEES 2020/21 & 2021/22

  • £9,250 per annum

Your tuition fees cover the cost of teaching, access to resources at our Centres, registration costs, and Student Support Services. They do not include the cost of course books, stationery and photocopying/printing costs, accommodation, living costs, travel, hobbies, sports or other leisure activities.


In addition to the tuition fees, you should be prepared to buy some of the course texts which are around £30 each. This would average around £200 per annum.


  • Your tuition cost (lectures, seminars, exams and registration) along with academic support.
  • Access to campus facilities, this includes computers, Wi-Fi, vending machines, quiet study spaces, multi-faith rooms and spaces to socialise.
  • Our Academic Community of Excellence (ACE) Team who can provide help with many aspects of your studies, such as academic writing, research skills and many more.
  • The Careers and Employability Service team, who are here to help you prepare for an interview or to write a CV.
  • Access to Library resources, including a large online catalogue of books, journals and other resources.


This course is industry-focused, leading to careers in the growing UK and international overseas tourism industry. Working in tourism is an exciting option if you have a passion for travel and creating a memorable and inspiring experience for tourists. You may prepare travel itineraries, lead tour parties or even work with local attractions and hotels. Jobs include tour operators, reservation consultants, local authority tourism officers and a variety of management positions.

Suitable roles for graduates include:

  • International tourism marketing
  • Customer services
  • Public sector tourism
  • Visitor management
  • Heritage attractions management
  • International hospitality
  • Global cruise industry
  • Tourism research
  • International tour operation
  • Resort management

Birmingham Centre

5th Floor Centre City
5-7 Hill Street
B5 4UA

London Centre

St James’ House
10 Rosebery Avenue

Manchester Centre (daytime only)

Saint James Buildings
61 – 95 Oxford St
M1 6FQ


If you are ready to apply, please complete our online application form in the links below and provide any required supporting documents. We will assess your application and provide you with a response. If you experience any issues, please contact


Online applications are not currently available.


Online applications are not currently available.


Online applications are not currently available.


If you have any questions regarding this programme, entry requirements, or studying with us, contact us using the form below.