For students applying to begin their studies in June: QA Higher Education has two primary objectives during this rapidly evolving period regarding Coronavirus (Covid-19). The first is to ensure the welfare of its learners and staff, and the second is to ensure continuity and access to learning. In line with the sector as a whole and its response to Covid-19, if necessary, we will implement online teaching for this programme to allow you to begin your studies this June. As circumstances allow, we will review this decision with a view to bringing the programme back to face-to-face classroom tuition at the earliest appropriate time based on government and medical guidance. 


Enter the exciting world of international tourism with this specialised management degree. You’ll learn the skills, qualities and knowledge required by employers to help you develop a successful career in a growing global industry.

Tourism is a huge global business and contributes 10% of the world’s GDP. There is increasing diversification and competition between destinations within the industry, as well as a growing number of new destinations. As a result, the international tourism industry currently accounts for 1 in 11 jobs globally (WTTC 2018).

The BA (Hons) International Tourism Management aims to provide you with the specialist knowledge and theory in international tourism. Through an academically engaging, industry relevant and stimulating range of units you will develop your understanding of the changing nature of the industry.

Enquire Now
Key facts
  • Level: Undergraduate
  • Duration: 3 years
  • Fees: £9,250 (per annum)
  • Entry requirements: 96-112 UCAS points
  • English language requirements: GCSE English at Grade 4 (previously Grade C) or above, or equivalent
  • Location: London, Manchester (daytime only) and Birmingham
Key dates
  • Start dates: September, January and May
  • Next application deadline: 28 May 2020
  • Key facts
  • Key dates
  • Level: Undergraduate
  • Duration: 3 years
  • Fees: £9,250 (per annum)
  • Entry requirements: 96-112 UCAS points
  • English language requirements: GCSE English at Grade 4 (previously Grade C) or above, or equivalent
  • Location: London, Manchester (daytime only) and Birmingham
  • Start dates: September, January and May
  • Next application deadline: 28 May 2020
About The Course


This BA (Hons) International Tourism Management programme is the ideal course for students who aspire to careers in tourism marketing, cruising, international tour operation, resort management or any other aspect of the international tourism industry.

You will explore the nature of the international tourism industry and investigate the moral, ethical and legal relationships that operate in its structure. Furthermore, you will develop essential business skills through an international tourism lens in functions such as marketing, organisational behaviour and finance.

Using problem-solving techniques, you will determine solutions by engaging with international tourism paradigms, concepts and theories whilst assessing the impacts of the industry in terms of economic, environmental and socio-cultural impacts.

Through seminars and assessed activities you will develop your interpersonal skills, organisation, cross-cultural communication, problem-solving and leadership skills, as well as in management and IT. These transferable skills are developed throughout the programme and specific attention is paid to enhancing your cultural awareness and your ability to communicate effectively in a range of formats appropriate for the international tourism industry.

This course is delivered as part of a partnership between QA Higher Education and Solent University. The programme is validated by the University and delivered by QA Higher Education.

You’ll be taught using a range of teaching methods that include lectures, seminars and workshops, totalling 9-12 hours per week. You will also be expected to engage in independent study, around 38 hours per week.

You will have access to Solent’s virtual learning environment that provides quick online access to assignments, lecture notes, suggested reading and other course information.

Assessments are based on coursework, presentations and exams.



One of our study options available for UK and EU nationals includes evenings and weekends.

This study option offers exactly the same levels of student support and the ability to balance your full-time studies with your personal life.

To study this programme, you will need to meet the following entry requirements:


  • 96-112 UCAS points
  • BTEC Extended Diploma at MMM or BTEC Diploma at DD, or equivalent
  • GCSE mathematics at Grade 4 or above (previously Grade C). Applicants can sit QA Higher Education Maths test, where a score of 8 out of 15 is required.


  • GCSE at Grade 4 (previously Grade C) or above; IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Functional Skills Level 2 in English.
  • Applicants can sit the QA Higher Education English test, where 60% is required

All units are core and are worth 20 credits, unless specified.


This unit is designed to support and enhance students’ skills in the areas of introductory research and key academic skills as well as employability skills and career planning. As such this unit will provide students with an understanding of the key principles and practices of academic study and an understanding of the importance of personal skills development from both academic and career perspectives.

The purpose of this unit is to acquaint students with the principles and practice of marketing focusing particularly on the tourism, events and festival markets. Theoretical approaches of marketing and its application to tourism, festival and events are considered. Students are expected to develop awareness of marketing in an integrated context within tourism, festival and events organisations and the wider environment.

This unit is designed to provide students with an understanding of tourism and the environment within which the travel and tourism industry operates.  It examines the theoretical concepts of tourism and provides an underpinning introduction to the key areas of study in the tourism discipline.

Its official, tourism matters!  According to Collins (cited in Inkson & Minnaert, 2012) career opportunities in tourism are staggering. With over 1 billion international tourists in 2013 and a 4.6% increase in international travel in the first six months of 2014 (UNWTO, August 2014) it is clear that the tourism industry offers significant career and travel opportunities in innumerable locations worldwide. This unit therefore aims to provide students with a geographical perspective of world-wide spatial travel patterns, tourism industry trends, fashions and variations. Further, it aims to provide students with knowledge and understanding of international tourism demand and supply, which forms the foundation upon which all tourism related decisions stem from.

This unit focuses on two key elements in air travel and tourism business practice: how businesses behave and operate and understanding the financial impacts whilst undertaking a range of ongoing business activities. The aim of this unit is to provide a basic overview of the key organisational behaviour and financial factors affecting the behaviour and productivity of the air travel and tourism industry.  The introductory nature of the unit dictates a broad approach to such factors.  As such, the unit is designed to underpin student knowledge of business practice and facilitate learning to more specialised areas of study. This unit supports student learning in the areas of organisational behaviour within air travel and tourism and the way business costs behave and the consequences of incurring those costs on cash forecasts and business plans.

This unit is designed to provide students with a strong foundation knowledge of the cruise industry and allow them to gain a basic understanding of the way the cruise industry operates with particular focus of the cruise industry in the UK and abroad.  This unit will examine the relationships of the cruise and the position it plays within the overall travel industry and identifying key themes which have a considerable effect on tourism.

It is assumed that students may not have studied cruise tourism before and therefore this unit will provide students with a uniform introduction to this subject.  It will complement other units being studied at level four, but it will also give students a greater understanding of an industry that not only affects tourism in the UK but to recognise the contribution the cruise industry has to travel and the role it plays within.

There is a study visit on this unit to provide students with first-hand experience of cruise operations and cruise tourism.



This unit aims to develop students’ skills in research on themes in international contexts. It introduces students to a range of research methods and approaches, focusing particularly on the design, application and analysis of questionnaires, surveys and interviews involving international themes, with due consideration of the qualitative linguistic and cultural issues involved. It encourages and develops critical thinking and analysis as vital academic skills and provides the initial step towards independent primary research and lays the foundation for the research-based project at Level 6 through the development of a proposal.

The word ‘experience’ is a common term used on a daily basis, yet simultaneously is difficult to define. This unit will endeavour to draw upon the theoretical concepts of ‘experiences management’ and ‘innovation’ and apply them to practical settings within the tourism & cruise industry environment.

This unit will cover the sociological and psychological phenomenon and understanding of experiences management and explore the methods used by the tourism and cruise industry to enhance customer experiences, in order to increase number of passengers/guests/travellers’ loyalty and repeat business. Furthermore this unit will examine how innovation can be embedded into experiences which will then endeavour to evaluate management styles and problem solving to overall improve guests’ satisfaction and thus lead to ultimate experiences.

The focus of this unit is to develop student’s understanding of tourism and cruise experiences management not just from the passengers’ perspectives but from a range of components including products and services, destinations, travel agents; all of which play a significant role in the overall experience phenomenon.  This unit will include relevant models both in experiences and innovation and students will be able to evaluate how they can be applied to the tourism and cruise industry. Lastly, students will have the opportunity to explore experiences and innovation and evaluate how they are transferable to the work environment and enhance their employability within tourism and/or cruise industries

This unit focuses on the development and management of heritage and visitor attractions and creates an awareness of the diversity of the visitor attractions sector. Specific attention is paid to the value and importance of the heritage tourism sector. It examines the extent of the social and economic contribution of visitor attractions and heritage to the tourism industry as a whole and highlights the opportunities and constraints around developing the sector. It also focuses on issues that the attraction industry faces. The unit introduces students to operations issues within heritage and the visitor attractions industry and provides an opportunity for ‘live’ industry based project work.

By undertaking a work placement organised the student, they will have the opportunity to reflect on and implement the knowledge and skills they have gained during their previous units of study and learn about new concepts and working practices.  The experience gained should enhance student knowledge and professional and employability skills enabling them to identify business and social problems in the workplace and propose/develop alternative solutions.

Students will be provided with the opportunities to review working activities in the context of known theory, identify the range of key and transferable skills employed in the work place and undertake meaningful work for the benefit of the organisation and themselves.

Students are expected to identify and agree with their nominated visiting (academic) tutor and employment supervisor, their specific learning outcomes (including key skills development and subject related topics). At the end of the their work placement, students will be expected to critically reflect on what they have learnt from their work experience in terms of increasing their subject knowledge and skills and enhancing their own development and professional practice.

Placements must be in roles and within organisations approved by the Faculty.  These will normally be undertaken in one organisation during the placement period.



This unit examines some of the main issues related to contemporary tourism.  It seeks to investigate pertinent issues impacting upon the future development of the international tourism industry. The unit seeks to provide students with the opportunity to formulate opinions through examining a wide range of global tourism issues that affect the tourism industry.  The unit examines key issues in the global tourism environment through exploring why, how and how far these issues are affecting the tourism industry. The unit is designed to challenge the implications of contemporary issues specific to tourism within a predominately global context.

This unit introduces travel and tourism as an internationally important market in which the natural focus of management activity is on the exchange transaction between visitors (demand side) and the business sectors and destinations that compete to supply their needs (supply side).  The unit treats tourism as encompassing travel for business, social and many other non-holiday purposes as well as for holiday. It looks at travel and tourism from the marketing perspective, applying marketing theories and concepts specifically at this service sector and proceeding to develop an international perspective. Relevant sectors covered will include international marketing of destinations, air transport sector, tour operator sector and travel agency sector. The unit places a heavy emphasis on cultural implications for international marketers, the question of adaptation or standardisation of the marketing mix and the concept of globalisation. The aim is to develop a cosmopolitan attitude in the student, as being a successful international marketing manager is as much about the right frame of mind as about knowledge.

There is a large domestic and international tourism market for the products of natural and cultural heritage.  These are as diverse as the Great Barrier Reef or the Galapagos Islands and the Statue of Liberty or the City of Bath as well as those on a more local scale such as the medieval town walls of Southampton or the New Forest. This unit examines the nature of such resources, how they came into being, their use for tourism and how they may be managed.  Such use and management inevitably raises questions related to identity and representation as well as the impacts from tourism. The unit, therefore, encourages the student to critically question the ethical issues inherent in the use of natural and cultural resources for tourism.  In addition, the student is encouraged to explore how the study of the unit and the related skills will enhance their employability in the workplace.

This unit aims to broaden the student’s awareness of the key factors in the business environment affecting the development and importance of small businesses and to develop an understanding of the entrepreneurial process from generating marketable ideas to a testable business plan.

This unit aims to provide students with the opportunity to explore the most suitable planning, development and management techniques for different entrepreneurial ventures.  Students will be expected to produce an appropriate plan as well as developing their critical awareness of the need and uses of planning.  They will also be expected to critique the development and management of an existing venture.

This unit is designed to enhance the research skills developed at L5. It provides all students with the opportunity to undertake a sustained piece of individually researched academic study within the Leisure Services Industries discipline. Students will select a suitable hypothesis or research statement/question in conjunction with a supervisor within the L5 Research Methods for the Leisure Services Industries or L5 International Tourism Research Skills or in conjunction with a supervisor at L6 for direct entrants. Students will undertake research appropriate to the topic, apply research methods and demonstrate their research skills in the form of a dissertation.

The course information displayed on this page is correct for the academic year 2019/20. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.

TUITION FEES 2019/20 & 2020/21

  • £9,250 per annum

Your tuition fees cover the cost of teaching, access to resources at our Centres, registration costs, and Student Support Services. They do not include the cost of course books, stationery and photocopying/printing costs, accommodation, living costs, travel, hobbies, sports or other leisure activities.


In addition to the tuition fees, you should be prepared to buy some of the course texts which are around £30 each. This would average around £200 per annum.


  • Your tuition cost (lectures, seminars, exams and registration) along with academic support.
  • Access to campus facilities, this includes computers, Wi-Fi, vending machines, quiet study spaces, multi-faith rooms and spaces to socialise.
  • Our Academic Community of Excellence (ACE) Team who can provide help with many aspects of your studies, such as academic writing, research skills and many more.
  • The Careers and Employability Service team, who are here to help you prepare for an interview or to write a CV.
  • Access to Library resources, including a large online catalogue of books, journals and other resources.


This course is industry-focused, leading to careers in the growing UK and international overseas tourism industry. Working in tourism is an exciting option if you have a passion for travel and creating a memorable and inspiring experience for tourists. You may prepare travel itineraries, lead tour parties or even work with local attractions and hotels. Jobs include tour operators, reservation consultants, local authority tourism officers and a variety of management positions.

Suitable roles for graduates include:

  • International tourism marketing
  • Customer services
  • Public sector tourism
  • Visitor management
  • Heritage attractions management
  • International hospitality
  • Global cruise industry
  • Tourism research
  • International tour operation
  • Resort management

Birmingham Centre

5th Floor Centre City
5-7 Hill Street
B5 4UA

London Centre**

St James’ House
10 Rosebery Avenue

Manchester Centre (daytime only)

Saint James Buildings
61 – 95 Oxford St
M1 6FQ

**Please note: classes and teaching for this programme may be delivered from an alternative QA Higher Education centre in Central London. A full list of Central London locations is available on our website at All teaching locations are easily accessible via tube, rail and bus networks. Our team will contact you with any changes to teaching locations at the earliest possible opportunity.


If you are ready to apply, please complete our online application form in the links below and provide any required supporting documents. We will assess your application and provide you with a response. If you experience any issues, please contact


Daytime Evening


Daytime Evening




If you have any questions regarding this programme, entry requirements, or studying with us, contact us using the form below.