For students applying to begin their studies in June: QA Higher Education has two primary objectives during this rapidly evolving period regarding Coronavirus (Covid-19). The first is to ensure the welfare of its learners and staff, and the second is to ensure continuity and access to learning. In line with the sector as a whole and its response to Covid-19, if necessary, we will implement online teaching for this programme to allow you to begin your studies this June. As circumstances allow, we will review this decision with a view to bringing the programme back to face-to-face classroom tuition at the earliest appropriate time based on government and medical guidance. 

COURSE OVERVIEW

Get hands-on experience of events management with this practical and exciting events management degree. Take the theory learnt in the classroom and immediately apply it to real-life events which you will develop, organise and deliver yourself – helping to ensure that you leave Solent University with a CV you can be proud of.

The events industry contributes £58.4 billion to the UK’s GDP and is the UK’s 16th biggest employer (UKEIS 2013). In July 2015, in recognition of the contribution that events make to the UK economy, the Prime Minister announced the creation of a specialised Events Industry Board. This board is tasked with furthering the interests of this increasingly important area.

Solent’s Event Management programme aims to help students position themselves as leaders in this growth sector, and helps ensure that they have enough knowledge to secure graduate roles once the course is complete.

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Key facts
  • Level: Undergraduate
  • Duration: 4 years
  • Fees: £9,250 (per annum)
  • Entry requirements: 48 UCAS points
  • English language requirements: GCSE English at Grade 4 or above, or IELTS 5.5 with no component less than 5.0 in each band, or equivalent.
  • Location: London and Birmingham
Key dates
  • Start dates: September, January and May
  • Next application deadline: 28 May 2020
  • Key facts
  • Key dates
  • Level: Undergraduate
  • Duration: 4 years
  • Fees: £9,250 (per annum)
  • Entry requirements: 48 UCAS points
  • English language requirements: GCSE English at Grade 4 or above, or IELTS 5.5 with no component less than 5.0 in each band, or equivalent.
  • Location: London and Birmingham
  • Start dates: September, January and May
  • Next application deadline: 28 May 2020
About The Course

WHAT WILL I STUDY?

The BA (Hons) Events Management aims to develop your understanding of the changing nature of the events management business and specifically engages you with the ‘Events Management Body Of Knowledge’ (EMBOK) framework. This ensures what you are learning throughout the programme is industry relevant and beneficial for your future career prospects.

By investigating the events management industry using a range of secondary and primary sources, you will critically evaluate and challenge events management knowledge and concepts. On this programme, you will learn how to independently design, plan and execute responses to solve complex problems in events management, both abstract and practical.

With an emphasis on independent working, organisation and planning, the events management degree delivers skills which are broadly applicable to a wide range of roles and sectors.

BUSINESS SKILLS YOU WILL LEARN:

  • Teamwork
  • Strong business and customer awareness
  • Problem-solving
  • Numeracy
  • IT
  • Project management
  • Research skills

A degree in events management is the ideal way for those who are new to the world of event management to learn the industry from the ground up. You will graduate having developed a portfolio of professional events and a range of transferable business skills.

This course is delivered as part of a partnership between QA Higher Education and Solent University. The programme is validated by the University and delivered by QA Higher Education.

You’ll be taught using a range of teaching methods that include lectures, seminars and workshops, totalling 9-12 hours per week. You will also be expected to engage in independent study, around 38 hours per week.

You will have access to Solent’s virtual learning environment that provides quick online access to assignments, lecture notes, suggested reading and other course information.

Assessments are based on coursework, presentations and exams.

 

EVENING AND WEEKEND STUDY

One of our study options available for UK and EU nationals includes evenings and weekends.

This study option offers exactly the same levels of student support and the ability to balance your full-time studies with your personal life.

To study this programme, you will need to meet the following entry requirements:

ACADEMIC REQUIREMENTS

  • 48 UCAS points
  • A minimum of two completed A-levels, a BTEC Extended Diploma at PPP or BTEC Diploma at MP or equivalent.
  • We will consider mature students who haven’t recently undertaken a formalised course of study at A-level or equivalent, but who can demonstrate relevant workplace or voluntary experience, indicating their ability to complete the course successfully.

ENGLISH LANGUAGE REQUIREMENTS

  • GCSE English at Grade 4 or above (previously grade C)
  • IELTS 5.5 with no component less than 5.0 in each band, or equivalent. (Alternatively, applicants can sit the QA Higher Education English test.)

All units are core and are worth 20 credits, unless specified.

FOUNDATION YEAR

The aim of the unit is to equip you with a foundation in the areas of academic writing, critical thinking, communication, and research.  As these skills are continually applied and reinforced in your learning journey through higher education, upon completion of this unit you will be well positioned to succeed in your study and to take a competitive place in the employment markets.

Other aims relate to the development and enhancement of mathematical and IT skills in business applications. Various techniques will be introduced, reviewed and practised. You will be made aware of the reasons for the use of such techniques, along with some of their limitations.

This unit provides an overview to the internal workings of business organisations, including social enterprise and charitable organisations. Topics covered will include managers and the role of management; the way businesses are structured and organised from SMEs to large corporations and not-for-profits; decision making and how products and services are developed and how businesses use information technology. In addition, employability skills will be embedded within the Unit. On completion of the unit you will have the necessary knowledge and skills to continue with further studies within a business degree programme. This may be the first time you have considered how organisations are structured and operate, the use of case studies and real life examples, which you can relate to.

This unit provides an overview to both the CBI and University commitment to employability skills. Identification and knowledge of these employability skills will be carried out by introduction of The Solent Capital Compass Model and this will remain a theme for the unit content.  Topics covered will include aspects of the model under the areas of Capabilities (Human Capital), Connections (Social Capital) and Confidence (Psychological Capital).  In addition to this, you will complete the ESE test at the beginning of the unit providing a realistic and practical approach to building your employability skills. On completion of the unit you will have the necessary knowledge and skills to accelerate your growth across all aspects of the model, as you continue with further studies across a range of degree programmes.  In order to enhance the application of employability skills to the ‘real world’, the use of case studies, real life examples and guest speakers will be embedded within the unit.

This unit provides a foundation to marketing concepts, focusing particularly on markets, customers and issues in marketing whilst also developing marketing employability skills. You are expected to gain an understanding of marketing in an integrated context within the organisation and wider environment.  You will be provided with the opportunity to develop your knowledge and understanding of marketing, to develop your cognitive skills, to demonstrate professional skills and to develop transferable key skills.  On completion of the unit you will have the necessary knowledge and skills to study marketing within a business degree programme.

Many of the foundation year students who come to SSU to study do not have a full idea of what is happening in the world of business, what is happening in the world around them and, perhaps more importantly, what this might imply for the future. Business Issues in the Contemporary World (BICW)  is a broad and wide-ranging unit designed to give the foundation level student an introduction to the many external issues affecting business organisations in today’s rapidly changing environment. These external issues are often interrelated and will affect different types of business in various ways, dependent on their exposure to and knowledge of current affairs and how they impact on the business environment. BICW takes an overview of current structures, systems, institutions and events in the global economy and how they do or might impact on the business of today. Historical context, in particular, is also provided in order to gain a basic appreciation how and why our world economy evolved the way it did.

This unit will enable you to develop your understanding of the importance of knowledge in the academic world and in the world of work. You will evaluate a range of sources of information, evaluate the credibility of the knowledge claimed and be able to analyse issues using a range of sources. You will then undertake a research project to address a given issue relevant to your selected degree pathway, utilising a range of sources of information to enable appropriate conclusions to be drawn.

 

YEAR 1

The majority of leisure services organisations, be they in the private, public or voluntary sectors, stage special events. Their aims and objectives may differ (for example: to promote their organisation; to promote civic pride; to encourage tourism; to find the top ranking team or individual; or to attract investment) but the principles of effective events management are common to them all.  That is, special events need to run on time, as well as meet their quality and cost objectives.

Upon successful completion of this unit you should be competent to plan and organise a small scale special event.  This should be a special experience for all taking part, be they the participants or the organisers.  At the same time, you should have gained knowledge and understanding of events management principles.  These include the use of event logistics to ensure the timely supply and movement of customers and products, in an appropriately themed venue, using staging techniques.  Thus this unit should enhance your employability, and will be of great value if your career aims include events management.

The purpose of this unit is to acquaint you with the principles and practice of marketing, focusing particularly on the tourism, events and festival markets. Theoretical approaches of marketing and its application to tourism, festival and events are considered. You are expected to develop awareness of marketing in an integrated context within tourism, festival and events organisations and the wider environment.

This unit focuses on two key elements in air travel and tourism business practice: how businesses behave and operate and understanding the financial impacts whilst undertaking a range of ongoing business activities. The aim of this unit is to provide a basic overview of the key organisational behaviour and financial factors affecting the behaviour and productivity of the air travel and tourism industry.  The introductory nature of the unit dictates a broad approach to such factors.  As such, the unit is designed to underpin your knowledge of business practice and facilitate learning to more specialised areas of study. This unit supports your learning in the areas of organisational behaviour within air travel and tourism and the way business costs behave and the consequences of incurring those costs on cash forecasts and business plans.

This unit will consider the legal and managerial framework for the safe operation of activity sessions and special events.  You will develop an understanding of the statutory duties placed upon you by health and safety law and be able to apply this understanding to the planning of a safe environment. The processes of planning, implementing and evaluating procedures to ensure the safe and effective operation of events and activities will be analysed.  Finally, you will also be given the opportunity to gain a basic first aid qualification.

This unit is designed to support and enhance your skills in the areas of introductory research and key academic skills as well as employability skills and career planning. As such this unit will provide you with an understanding of the key principles and practices of academic study and an understanding of the importance of personal skills development from both academic and career perspectives.

You will be introduced to a range of core academic skills and fundamental study skills such as for example, critical analysis and information literacy skills as well as the use of referencing to support the research process. This will include acknowledging a need for information, locating relevant sources, assessing the quality of information, and the development of evaluative and analytical skills. These skills will in turn complement all the other units studied.

You will also identify your personal employability skills and ascertain your personal skills gaps. Individual CV writing skills will be addressed and personal career plans identified

 

YEAR 2

Upon successful completion of this unit, you should be competent to plan and organise a special event. This should be a safe and special experience for all taking part, be they the participants or the organisers.  At the same time, you should have gained knowledge and understanding of event management principles.  These include applying risk management techniques to ensure a financially sound, safe and well managed event. Thus this unit should enhance your employability, and will be of great value if your career aims including events management.

Events management involves the making of many types of decision.  One major area of decision-making is that of risk management.  Risk management involves managing amidst uncertainty.  This reflects the nature of the events business, as there are always changes or incidents occurring at events, and things rarely go exactly to plan.  Since event managers have minimal control over the changes happening, only their ability to react effectively, this unit will focus on attempts to optimise any liabilities.  Therefore, while studying this unit, you will be able to apply, through experiential learning, the use of event risk management theory and techniques to local events.  This will involve the formulation of a risk management plan, and an analysis of how risk was managed at a local event.

The aim of this unit is to introduce you to a range of core management principles and their applications.  A central feature of the unit is for you to be provided with the opportunity to explore the relationship between theoretical aspects of management and the practice of managing service related operations.

You will be encouraged to develop a balanced understanding related to the theoretical perspectives and approaches to management that exist, with particular emphasis on creating an understanding of the relevance this has for managers within contemporary service sector contexts.

This unit will enable you to bridge the gap between academic study and vocational experience.  It will allow you to reflect upon your experience of the nature of work within the context of your degree and to gain greater insights into the industry you are studying.  You will gain insight and experience through reflection that is anticipated to assist with your choice of and access to, appropriate career.

You will organise and find their own four weeks full-time / part-time equivalent (140 hours) work experience of a suitable nature in an industry related organisation and approved as fit for purpose.

This unit will also act as a vehicle for on-going research skills. It will develop secondary data acquisition and analysis skills acquired at level 4.  Upon completion of the unit, you should have evidenced and reflected upon vocationally relevant managerial skills and knowledge.

This unit aims to develop your skills in research on themes in international contexts. It introduces you to a range of research methods and approaches, focusing particularly on the design, application and analysis of questionnaires, surveys and interviews involving international themes, with due consideration of the qualitative linguistic and cultural issues involved. It encourages and develops critical thinking and analysis as vital academic skills and provides the initial step towards independent primary research and lays the foundation for the research-based project at Level 6 through the development of a proposal.

This unit aims to encourage students in the air travel, tourism and events industries to plan and manage customer services and to explore a range of concepts, theories and apply them to this unit. It covers how to attract customers, generate sales and how to keep customers happy and loyal.  Customer care is the main focus of the unit. This unit is designed to provide you with an understanding of the aspects of Customer Services for Air Travel, Tourism and Events.

The unit focuses on the theory entailing Customer Service and how this is applied on the air travel, tourism and events industries. Furthermore, identifying who the customers are be it within air travel or customers that use ground facilities.  Therefore it is important to identify how customer service is paramount in the retention of existing customers and seeking new customers through relationship marketing and excellent service provision.  Customer service will be explored through lectures and seminars.

 

YEAR 3

Events Management continues to grow and develop as a significant economic and social activity.  In an attempt to analyse this growth and development the unit examines the main issues relating to contemporary events management, and considers how these have been presented and explained by academics and practitioners.  The key issues are indicated in the ‘areas of study’.  However, the topics chosen are subject to the interests of tutors and learners, reflecting both their scholarly activity and current academic debates.

This unit aims to broaden your awareness of the key factors in the business environment affecting the development and importance of small businesses and to develop an understanding of the entrepreneurial process from generating marketable ideas to a testable business plan.

This unit aims to provide you with the opportunity to explore the most suitable planning, development and management techniques for different entrepreneurial ventures.  You will be expected to produce an appropriate plan as well as developing your critical awareness of the need and uses of planning.  You will also be expected to critique the development and management of an existing venture.

This unit introduces travel and tourism as an internationally important market in which the natural focus of management activity is on the exchange transaction between visitors (demand side) and the business sectors and destinations that compete to supply their needs (supply side).  The unit treats tourism as encompassing travel for business, social and many other non-holiday purposes as well as for holiday. It looks at travel and tourism from the marketing perspective, applying marketing theories and concepts specifically at this service sector and proceeding to develop an international perspective. Relevant sectors covered will include international marketing of destinations, air transport sector, tour operator sector and travel agency sector. The unit places a heavy emphasis on cultural implications for international marketers, the question of adaptation or standardisation of the marketing mix and the concept of globalisation. The aim is to develop a cosmopolitan attitude in you, as being a successful international marketing manager is as much about the right frame of mind as about knowledge.

The aim of this unit is to develop an understanding of the ways organisations turn strategic planning objectives into actions appropriate to the current business environment. It will also look at how managers can evaluate the progress towards the targets set and the implications for the major stakeholders. This will be achieved by first developing an understanding of what is meant by strategic planning and how it can be used to critically evaluate an organisations position together with options and recommendations appropriate for directions for change. The assessment will encourage you to apply the theory to a company or organisation appropriate to the degree pathway and critically evaluate the implications for managers of the recommended choice of strategy.

This unit is designed to enhance the research skills developed at L5. It provides all students with the opportunity to undertake a sustained piece of individually researched academic study within the Leisure Services Industries discipline. Students will select a suitable hypothesis or research statement/question in conjunction with a supervisor within the L5 Research Methods for the Leisure Services Industries or L5 International Tourism Research Skills or in conjunction with a supervisor at L6 for direct entrants. You will undertake research appropriate to the topic, apply research methods and demonstrate your research skills in the form of a dissertation.

The course information displayed on this page is correct for the academic year 2019/20. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.

TUITION FEES 2019/20 & 2020/21

  • £9,250 per annum

Your tuition fees cover the cost of teaching, access to resources at our Centres, registration costs, and Student Support Services. They do not include the cost of course books, stationery and photocopying/printing costs, accommodation, living costs, travel, hobbies, sports or other leisure activities.

ADDITIONAL COSTS

In addition to the tuition fees, you should be prepared to buy some of the course texts which are around £30 each. This would average around £200 per annum.

The events management course opens up a wide range of career paths, from in-house corporate events and PR through agency and consultancy positions. You’ll have the potential to work on a huge range of events, adapting to the very different challenges of charitable fundraising, corporate meetings, conferences, exhibitions, festivals and public events.

Suitable roles for graduates include:

  • Events management
  • Sales and marketing management
  • Sport events promotion
  • Charitable fundraising
  • Conference and exhibition management
  • Running your own events company

Students have gone on to various jobs within the industry including event organiser and fundraiser at a national charity, director of a marquees and events company, events manager at a local hotel, events assistant at Senate Grand Prix racing, manager/owner of a local nightclub, events co-ordinator at JUMP and events manager at Revolution.

Birmingham Centre

5th Floor Centre City
5-7 Hill Street
Birmingham
B5 4UA

London Centre**

St James’ House
10 Rosebery Avenue
London
EC1R 4TF

** Please note: classes and teaching for this programme may be delivered from an alternative QA Higher Education centre in Central London. A full list of Central London locations is available on our website at qahighereducation.com/locations. All teaching locations are easily accessible via tube, rail and bus networks. Our team will contact you with any changes to teaching locations at the earliest possible opportunity.

READY TO APPLY?

If you are ready to apply, please complete our online application form in the links below and provide any required supporting documents. We will assess your application and provide you with a response. If you experience any issues, please contact home.admissions@qa.com

APPLY FOR LONDON – JUNE 2020

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APPLY FOR BIRMINGHAM – JUNE 2020

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WANT TO ASK US A QUESTION?

If you have any questions regarding this programme, entry requirements, or studying with us, contact us using the form below.

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