Response to Covid-19: Our focus is on providing a safe and welcoming learning environment for our students, and ensuring continued access to learning. As part of our response to Covid-19, in addition to online live classes we plan to offer some opportunities to engage in some small group face-to-face teaching at our London, Birmingham and Manchester Centres as soon as it is safe for us to do so, continuing to follow Government advice and any social distancing measures that may be in place. More information about our response to Covid-19 and FAQs are available here.

COURSE OVERVIEW

Get hands-on experience of events management with this practical and exciting events management degree. Take the theory learned in the classroom and immediately apply it to real-life events which you will develop, organise and deliver yourself – helping to ensure that you leave Solent University with a CV you can be proud of.

You will gain first-hand knowledge of the complexities of this growing sector; learning how to design, deliver and manage events whilst also gaining insight into how they can contribute to social, cultural and economic development.

Solent’s Event Management programme aims to help students position themselves as leaders in this growth sector, and helps ensure that they have enough knowledge to secure graduate roles once the course is complete.

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Key facts
  • Level: Undergraduate
  • Duration: 3 years
  • Fees: £9,250 (per annum)
  • Entry requirements:  96-112 UCAS points
  • English language requirements: GCSE English at Grade 4 (previously Grade C) or above, or IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Functional Skills Level 2 in English.
  • Location: London and Birmingham
Key dates
  • Start dates: June
  • Next application deadline: 07 June 2021
  • Key facts
  • Key dates
  • Level: Undergraduate
  • Duration: 3 years
  • Fees: £9,250 (per annum)
  • Entry requirements:  96-112 UCAS points
  • English language requirements: GCSE English at Grade 4 (previously Grade C) or above, or IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Functional Skills Level 2 in English.
  • Location: London and Birmingham
  • Start dates: June
  • Next application deadline: 07 June 2021
About The Course

WHAT WILL I STUDY?

The BA (Hons) Event Management aims to develop your understanding of the changing nature of the events management business and specifically engages you with the ‘Events Management Body Of Knowledge’ (EMBOK) framework. This ensures what you are learning throughout the programme is industry-relevant and beneficial for your future career prospects.

By investigating the events management industry using a range of secondary and primary sources, you will critically evaluate and challenge events management knowledge and concepts. On this programme, you will learn how to independently design, plan and execute responses to solve complex problems in events management, both abstract and practical.

With an emphasis on independent working, organisation and planning, the events management degree delivers skills which are broadly applicable to a wide range of roles and sectors.

BUSINESS SKILLS YOU WILL LEARN:

  • Teamwork
  • Strong business and customer awareness
  • Problem-solving
  • Numeracy
  • IT
  • Project management
  • Research skills

A degree in events management is the ideal way for those who are new to the world of event management to learn the industry from the ground up. You will graduate having developed a portfolio of professional events and a range of transferable business skills.

This course is delivered as part of a partnership between QA Higher Education and Solent University. The programme is validated by the University and delivered by QA Higher Education.

You’ll be taught using a range of teaching methods that include lectures, seminars and workshops, totalling 9-12 hours per week. You will also be expected to engage in independent study, around 38 hours per week.

You will have access to Solent’s virtual learning environment that provides quick online access to assignments, lecture notes, suggested reading and other course information.

Assessments are based on coursework, presentations and exams.

 

EVENING AND WEEKEND STUDY

One of our study options available for UK nationals includes evenings and weekends.

This study option offers exactly the same levels of student support and the ability to balance your full-time studies with your personal life.

To study this programme, you will need to meet the following entry requirements:

ACADEMIC REQUIREMENTS

  • 96-112 UCAS points
  • BTEC Extended Diploma at MMM or BTEC Diploma at DD, or equivalent
  • GCSE Mathematics at Grade 4 or above (previously Grade C). Applicants can sit the QA Higher Education Maths test, where 8 out 15 is required.

ENGLISH LANGUAGE REQUIREMENTS

  • GCSE at Grade 4 (previously Grade C) or above; IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Functional Skills Level 2 in English.
  • Applicants can sit the QA Higher Education English test, where 60% is required

INTERVIEW

  • Attend an Admissions or Academic interview.
  • The admissions interview is to help us understand who you are and why you would like to study a particular course.
  • The academic interview is offered to candidates
  • whose qualifications are below the entry requirements or who have not been in education for a while (the interviewer will assess your knowledge in the specific field).

All units are core and are worth 20 credits, unless specified.

YEAR 1

It is your first day, you are nervous, and you are working with a new team and new equipment. Where do you start? What is the purpose and meaning of any festival or event? Why am I here? What is my role? What are the roles of the people around me? This module will ask these questions and more. The answers will provide you with the confidence and foundations of knowledge that will enable you to become the competent manager at the heart of every festival or event.

This module will cover the context and background knowledge of festival and event management. This will include foundations in event infrastructure, and the fundamental stages of a festival or event concept, including planning techniques, feasibility studies, evaluation and legacy. In this module, you will apply theory to industry processes whilst gaining an understanding of the wider social context of the festival and event industry.

Festival and Event Managers are project managers who understand the complexities of their industry and are experienced in delivering despite pressures that a looming deadline can bring. However, successful Festival and Event Managers also design experiences. This module will provide you with the skills that you need to become an experienced architect. The ultimate creative process is to conceive a unique experience that stands out from the crowd and becomes a source of inspiration to others.

Even though we are inspired by different things, we all share some passions and tastes. Identifying similarities and understanding differences between demographics is a skill. Once you understand your audience, you can start the design process. Forging creative solutions to complex problems requires resources, the right tools, a supportive environment and inspiration. After engaging with that process, potential solutions emerge. This module will introduce you to the resources and processes that you can deploy as part of your creative process.

This module bridges the gap between school or college and university ensuring that you are equipped with the academic skills you need for university life. We believe that you also need to be prepared for the world of work so this module asks you to reflect on your existing employment-related skills and to look to the future to assess which skills you need to acquire in order to set you on the path to your dream job.

In this module, you will learn about the academic skills that are required of an undergraduate. You will move on from the descriptive to the critical and analytical so you can solve problems in a fully informed way. You will learn how to find and read journal articles and be aware of the range of topics authors in your area are both researching, and, writing about.

You will also examine your industry and build an awareness of the skills your sector requires in order to be successful, and, ensure that your individual, personal skill set matches those of the area you aspire to work in.

You have finished your planning and delivered your pitch. Can you deliver the goods? You will need to keep a clear head to execute your plans. You will need to work successfully as a team. In this module, you will apply what you have learnt so far and deliver a real-world live project.

Working in a group you will utilise the theory from semester one that enables you to deliver a fun, safe and engaging experience. You will learn to lead, to cooperate, to solve problems and to learn from your mistakes. Your tutors will guide you, but they will not manage the project for you. You will develop as independent learners, as you refine your project and risk management skills.

Whatever industry you will be working in, one thing is certain; you will need to manage people and money. No business can afford to ignore the principles that you will learn on this module. This module will provide you with the background, knowledge and skills you need to enable you to manage the most important resources at your disposal.

The aim of this module is to equip you with the theoretical and practical skills to manage people and money. Theories of organisational behaviour and human resource management will help you to explore key concepts such as teamwork, communication and leadership and apply them to the real world. You will also learn how business plans and manages their resources. By the end of the module, you will be equipped to lead a team and manage a profitable business.

Delivering an experience is fundamental to the leisure industries, but how do you market an experience? This module helps you understand the relevance of marketing as a key to communicating the value of the experience to customers and to create a competitive advantage for businesses. Marketing permeates and influences every aspect of the organisation, from product development to customer relationship and retention and it is a significant contributor to sales and business growth. In this module, you will develop an awareness of marketing in an integrated context within Festivals, Events, Air and Tourism organisations and the wider environment.

You will learn how marketing works in a social media-driven industry, and how to market experiences. You may have done marketing before, but this module examines marketing from a more in-depth academic and industrial perspective. You will develop an understanding of the close relationship between marketing and everyday life, realising how much marketing has changed over time, particularly in the last decade with the emergence of Social Media and customer empowerment. Through discussion of the role of customer segmentation and market research and why market orientation has become predominant for businesses, you will learn the importance of its role within the industry.

YEAR 2

Staging is a fundamental element of delivering a successful festival or event. During your career, you will encounter industry concepts and technical approaches with differing levels of complexity. This module will develop your understanding of staging technology and the latest cutting-edge techniques. It will equip you with the knowledge required to make important production decisions that make festivals and events memorable.

This module will introduce you to the variety of essential staging components critical to any event. You will learn how staging techniques enhance the customer experience and how to communicate with clients and contractors using the correct terminology and principles of staging.

Working as part of a team you will respond to an external client brief. Your role will involve dissecting the brief, proposing solutions and planning an event which meets and surpasses the expectations of your client. There is no greater feeling than post-event when all your hard work has paid off and the event has been a great success. You will develop your event planning and communication skills throughout this module.

Working in groups comes with its challenges and this is where the actual learning takes place. You will develop your knowledge of the principles of event management combined with the challenges of managing people. Part of the learning comes from how you apply these to the planning of a live event. You will develop your communication skills, whilst undertaking key roles within the event management process.

Successful festival and event management is about creating experiences. Marketers understand the value of working in partnership with festival and event managers to deliver memorable brand activations. The ability to work with brands, delivering transformative experiences is a valued skill set. This is an opportunity for you to design an extraordinary brand experience that communicates with consumers in a multisensory, emotional and memorable way.

You will learn to identify the partnerships which are right for your brand, developing skills that enable you to align your organisation’s corporate values with those of your partners. Once those partnerships are established you will learn how to develop and plan a strategy that delivers events cape utilising tools such as co-creation and business theatre.

Managing problematic clients could be one of the challenges you face as an event manager. Delivering their vision is often one of the most frustrating experiences faced in our industry.  Future clients will expect you to demonstrate your ability to interpret their ideas, proposing a variety of solutions to complex problems within their budgets and expectations. Working in groups will mimic the experience you are likely to face on graduation; therefore, this module is the perfect training ground.

Working with others and your client is a challenge. You will learn to understand yourself and others whilst managing and delivering a project. This module will teach you about the practicalities of putting your plans into action. You will be expected to learn by doing and react to situations that inevitably occur in the event management industry.

Most of us undertake research on a regular basis without even realising that is what we are doing, as we search for the latest information on destinations, flights, and festivals and events around the world. This module builds on this existing practical knowledge as well as the level 4 Academic and Employability module and is designed to further assist you in learning about the different ways in which research can be conducted so that you find the best possible results, and are then able to interpret those findings.

This module will also enable you to understand the different types of research that is taking place in your academic subject area in order to fully understand what is deemed important by expert researchers in your chosen field of study. From an industry perspective, conducting research is an effective way for businesses to understand their industry, identify and understand customers and learn about its competition. Decision making based on the firm groundwork of research enables both academics and the business community to direct their action from a solid foundation based on research.

Attendance at meetings, incentives, conferences and exhibitions (MICE) represent the second most important travel market segment worldwide. The practice of rewarding staff with travel incentives, attending conferences and events in venues and resorts is an established practice among large businesses and companies. Destinations seek to attract large scale conventions and workshops to boost their local economy. This module will provide you with an invaluable background to the international MICE industry.

You will investigate trends in the MICE industry in the United Kingdom whilst developing an international perspective of the sector. You will gain knowledge and practical skills in meeting planning and exhibition management with examples from across the globe. You will also be able to gain direct event management knowledge by attending a MICE event.

YEAR 3

Many of you will soon enter the world of work. Being able to talk knowledgeably about current issues in the festival and event industry may make all the difference in getting a job and starting on your dream career.  Festival and event managers need to be aware and respond to global issues in order to make informed decisions. Further to that, there are additional pressures that are industry-specific. This module examines issues relating to contemporary festival and event management and considers how these influence our decision making.

You will learn how to analyse, evaluate and respond to current issues. You will also learn how to decipher information from various sources and gain the confidence to form and present your own opinions.

Why is this module important?

The world evolves and changes quickly and those that understand and embrace change can use it to their advantage. Embracing the latest tech in order to create competitive advantage is not unique to the festival and event industry.  However, successful event managers need to be tech-savvy but critical in their approach. Understanding what is available to you and what value you can add enables festival and event managers to make informed decisions.

Successful festival and event managers need to be capable of researching, designing and developing customer-centric experiences. Bolting on technology without paying due diligence to the value that it adds can lead to a deterioration of the customer experience and poor return on investment. Festival and Event Managers must understand that festivals and events are primarily about people, not tech. In this module, you will learn to evaluate the potential value of tech and become aware of the benefits and risks of being an early adopter in the marketplace.

This module is designed to enhance the research skills you demonstrated at level 5. It provides you with the opportunity to undertake a sustained piece of individually researched academic study within the Tourism, Air Travel, Festival, or Events sector. You will confirm with your supervisor an agreed research question and undertake a piece of primary research. You will, therefore, complete a piece of independent, primary research in the form of a dissertation appropriate to your degree pathway. Employers want candidates who can demonstrate independence, critical analysis and communicate these professionally; this module will allow you to hone these valuable skills on a topic close to your heart.

This module builds on your research skills acquired at levels 4 and 5. You will undertake a piece of research having identified an appropriate topic and developed a research question. You will show your knowledge of what has been written on your chosen topic by completing a substantial literature review. You will design and implement suitable methods to achieve the objectives of your study. You will critically analyse your primary research using a range of appropriate techniques. Finally, you will draw suitable conclusions. You will show evidence of an ethical approach throughout your work.

The exposure of the travel, events and tourism industry to crises and disaster is a long-standing issue in management, yet most managers and professionals are often not prepared for the unexpected. Employers and clients are looking for candidates who can demonstrate awareness of this crucial element in business; being able to navigate ever-changing situations. This module will provide you with the essential strategic, planning and managerial skills required to develop resilience and recover in times of crisis.

You will explore topics such as vulnerability and resilience, risk management, and crisis and disaster response to complement your management skills. The module is structured on dimensions and scales of risk, crisis, recovery and resilience. You will learn about established models, national and international practice on risk and crisis management from the perspective of a variety of destinations and organisations. You will analyse responses to crises and disaster; thereby developing your own abilities to effectively deal with risk.

According to a recent poll, the UK is becoming a nation of entrepreneurs with 54% of 1,000 working people surveyed saying that they wish to become their own boss at some stage during their career (One Poll 2017). The Financial Times (2017) reported that a year to year growth in companies being established was up by over 50,000.

While starting a business remains an aspiration there are some perceived barriers to entrepreneurship, for example, lack of capital, lack of experience and knowledge and fear of failure, which frequently conspire to prevent it. This module is important in that it will equip you with the knowledge required to overcome these barriers, establish a business and engage various stakeholders to take the business from vague aspiration to commercial reality.

TUITION FEES 2020/21 & 2021/22

  • £9,250 per annum

Your tuition fees cover the cost of teaching, access to resources at our Centres, registration costs, and Student Support Services. They do not include the cost of course books, stationery and photocopying/printing costs, accommodation, living costs, travel, hobbies, sports or other leisure activities.

ADDITIONAL COSTS

In addition to the tuition fees, you should be prepared to buy some of the course texts which are around £30 each. This would average around £200 per annum.

WHAT DOES YOUR TUITION FEE COVER?

  • Your tuition cost (lectures, seminars, exams and registration) along with academic support.
  • Access to campus facilities, this includes computers, Wi-Fi, vending machines, quiet study spaces, multi-faith rooms and spaces to socialise.
  • Our Academic Community of Excellence (ACE) Team who can provide help with many aspects of your studies, such as academic writing, research skills and many more.
  • The Careers and Employability Service team, who are here to help you prepare for an interview or to write a CV.
  • Access to Library resources, including a large online catalogue of books, journals and other resources.

 

The events management course opens up a wide range of career paths, from in-house corporate events and PR through agency and consultancy positions. You’ll have the potential to work on a huge range of events, adapting to the very different challenges of charitable fundraising, corporate meetings, conferences, exhibitions, festivals and public events.

Suitable roles for graduates include:

  • Events management
  • Sales and marketing management
  • Sport events promotion
  • Charitable fundraising
  • Conference and exhibition management
  • Running your own events company

Students have gone on to various jobs within the industry including event organiser and fundraiser at a national charity, director of a marquees and events company, events manager at a local hotel, events assistant at Senate Grand Prix racing, manager/owner of a local nightclub, events co-ordinator at JUMP and events manager at Revolution.

Birmingham Centre

5th Floor Centre City
5-7 Hill Street
Birmingham
B5 4UA

London Centre

St James’ House
10 Rosebery Avenue
London
EC1R 4TF

READY TO APPLY?

If you are ready to apply, please complete our online application form in the links below and provide any required supporting documents. We will assess your application and provide you with a response. If you experience any issues, please contact home.admissions@qa.com

APPLY FOR LONDON – June 2021

Online applications are not currently available.

APPLY FOR BIRMINGHAM – June 2021

Online applications are not currently available.

WANT TO ASK US A QUESTION?

If you have any questions regarding this programme, entry requirements, or studying with us, contact us using the form below.

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